The Power of Digital Payments, Ticketing, and Media in the Sports Industry

Over the past 15 years, nearly every payment made at sporting events—from ticket purchases to food and beverage transactions—has shifted to digital payment solutions.

MasterCard recently announced that it expects a 40% increase in spending during the weekend of the UEFA Champions League final in London. On the other hand, Ticketmaster, the world's largest online ticketing platform (a subsidiary of Live Nation Entertainment), handles ticket sales for numerous events, including major sports competitions. In 2023, Ticketmaster sold over 620 million tickets, served approximately 10,000 clients globally, and reported total revenue of $22.7 billion.

Formula 1 has invested heavily in various digital initiatives—including mobile apps, online streaming platforms, and social media channels—to foster deeper engagement and stronger emotional connections with its fans. According to Liberty Media, the rights holder for Formula 1, 1.3 million viewers in the United States watched the 2023 Las Vegas Grand Prix live. Liberty Media also topped Forbes’ "Sports Empires" list, with a 2024 valuation of $18.22 billion.

If you wish to invest in leading companies that develop cutting-edge sports technologies within this rapidly growing industry, you can easily access Turkey's first Sports Industry Fund, the BV Portföy Sports Industry Variable Fund (SPR), through the TEFAS platform.

For more detailed information about BV Portföy Sports Industry Variable Fund (SPR), please visit our website!

You can start investing immediately via all intermediary institutions and banks that are members of TEFAS using the fund code SPR, or by opening an account directly with BV Portföy.