SPR - Sports Industry Variable Fund: The Drive to Win in Your Portfolio

Sports are an essential part of our lives. We love the excitement, the sense of unity, and the spirit of competition. But today, sports are more than just a passion — they have transformed into a global economy worth billions of dollars. And with the right strategies, this economy offers serious opportunities for investors.

This is exactly where BV Portföy Sports Fund steps in — opening a unique door for investors who love sports but are also looking for rewarding opportunities. This fund invests in global companies that are directly or indirectly connected to the sports industry, positioning the investor not just in the stands but right at the heart of the game.

Sports Are No Longer Just on the Field

For those who want to go beyond traditional investment tools, thematic funds are drawing significant interest. The Sports Fund is one of the most dynamic examples of this trend. That’s because sports have created a unique economic ecosystem: stadiums filled with thousands before a match, viral ad campaigns on social media, long lines for fan jerseys, and matches reaching millions through digital streaming platforms… These all show that sports are not just entertainment, but also a powerful economic force.

Investors around the world are recognizing the strength of this industry. Not just individuals, but major institutional investors are confidently putting their money into sports-themed companies. The growth of the sports sector influences numerous fields — from technology and media to apparel and health.

The Players on the Field

When we look at the companies BV Portföy Sports Fund invests in, we encounter some very familiar names. Take Nike, one of the leading sportswear brands — it stands out not only with its performance products, but also with its brand power, sustainability efforts, and digital transformation strategies. Its rival Adidas also shines through its fusion of sports culture and street fashion.

Another company on the fund’s radar is Puma, which holds strong appeal especially among younger consumers. Its product innovation for athletes and its social responsibility initiatives make it a compelling choice for investors.

But the fund is not limited to sports apparel. Giants of sports broadcasting such as Disney (primarily through ESPN) and Comcast bring sports to the screens, delivering value to both consumers and investors. In today’s digital age, sports content isn’t confined to TV anymore — it spans mobile platforms, social media, and beyond. This significantly boosts advertising revenues, user engagement, and ultimately, company profitability.

Additionally, certain publicly traded sports clubs are also included in the fund’s focus. For example, Manchester United, listed on the New York Stock Exchange, draws investor attention not only with its loyal fan base but also with its global brand value. Similarly, clubs like Juventus possess dedicated followings, making their commercial revenues more predictable.

More Than Returns — A Story You Can Relate To

Of course, numbers matter when investing. But one of the most appealing aspects of thematic funds is their ability to connect investors emotionally. The Sports Fund has strong potential to establish this kind of emotional bond.

For an investor who gets thrilled watching matches, eagerly awaits major tournaments, or collects jerseys, this fund is not just a financial tool — it’s a way to turn passions into sustainable gains. It brings that same excitement into their portfolio. And that means investment decisions are driven not just by cold data, but also by a sense of belonging.

Are You Ready to Play?

Sports will continue to win — just like in the past. With greater integration of technology, a growing global audience, and new revenue streams driven by digital transformation, this sector is now thrilling not only for athletes on the field — but also for investors.

With BV Portföy Sports Fund, you're not just a spectator. You’re part of the big game.

This time, you’re not just scoring goals — you’re also winning.

Take confident, informed steps in your investments. Meet with BV Portföy experts today for a professional approach to thematic funds.